Peet's Coffee & Tea is a coffee roaster and merchant dedicated to providing freshly roasted whole bean specialty coffee. Thirty-five years ago Peet's Coffee & Tea introduced the style of dark roasted coffee that is now so popular to the San Francisco Bay Area. In April 1966, Alfred Peet opened the first Peet's — a coffee store with a roasting machine—at the corner of Walnut and Vine in Berkeley, a few blocks from the University of California. Today, Peet's aspires to educate customers about coffees and teas. Peet's hires employees very selectively, to ensure that they will serve customers in a knowledgeable and hospitable manner. Peet's prides itself on employees with extensive training and coffee knowledge. Peet's aspires to maintain the quality of its products and stay true to the company's high standards while serving more customers in new communities. Most importantly, Peet's endeavors to provide the best customer service of any coffee company in the world.
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