The Eastwood Company is committed to being the restoration and customization enthusiast's best friend. Eastwood provides unique automotive tools and supplies, as well as expert advice and solutions.
The first Eastwood catalog featured eight black and white pages of metal finishing equipment. By the early 1980s, the continued success took the catalog mailing operation into a professional list house: it reached 5,000 names by 1981 and kept growing. Today Eastwood mails over five million catalogs annually. In addition to catalog marketing, Eastwood sells its products directly through their retail outlet store, at select car shows, space advertisements, television sponsorship and the Internet.
The Eastwood Company is an Easthill Group, Inc. company.
Recognizing that computer technology was a growing marketing tool;
Eastwood added web sites for both The Eastwood Company tool catalog.
The sites include secure Internet purchasing capabilities for all of our products, new product information and promotions, plus the ability to request catalogs on-line and sign-up for e-mail broadcasts. The tool catalog site also has technical articles on some of our most popular products and how-to tips. In January 1999 we changed our format to a full size 60 page catalog with a circulation of nearly 5mm catalogs annually. We also fully integrated on-line ordering capabilities for our catalogs. Today, the Eastwood tool catalog is published monthly in a full-size format and reflects a wide assortment of quality tools and supplies covering all aspects of restoration and custom work. HotCoat PCS products are integrated within Eastwood catalogs and a HotCoat PCS catalog is mailed twice per year independent of the Eastwood Catalog.